Observed gaps
Visible issues in calls to action, service pages, reviews, proof, and local paths.
Owner-facing sample
See the leaks, proof, analytics, and owner decisions in one dashboard.
This anonymized sample shows what may be leaking, what evidence supports it, how calls/forms/proof engagement should be tracked, and what needs owner approval before anything changes. Local Radar turns the scan into a reviewable results dashboard, not a public criticism page.
Opportunity score
54
Directional sample score. It is not a ranking claim and should not be treated as proof until source checks pass.
Open gaps
4
Owner-visible findings
High priority
2
Repair + replacement paths
Open gates
3
Before publishing
Offer path
3
Snapshot, audit, fix sprint
What the user sees
A results cockpit for the first repair.
The dashboard needs to show progress after the audit: what changed, what proof was used, what is measurable, and which decisions are still blocked. This is the bridge from report to retained trust.
Qualified call-path lift
+18.4%
Proof assets found
31
Tracking events
7
Open owner decisions
3
Owner analytics
Results dashboard preview
+18.4%
Qualified call-path lift
Modeled from moving repair CTA, response expectation, and local proof into the first viewport.
31
Proof assets found
Reviews, service-area cues, profile details, owner-approved claims, and screenshot evidence.
7
Tracking events
Calls, forms, Fast Audit intent, proof engagement, report unlock, fix sprint interest, and delivery views.
3
Open owner decisions
Publishing access, tracking access, and final wording approval remain blocked.
Weekly movement
Proof and CTA exposure after first repair
1
Repair call taps
Phone-first CTA should become the primary mobile event.
14
+22%
2
Estimate form starts
Replacement intent needs a separate estimate path.
6
-8%
3
Proof module views
Review language is useful but sits too far from decisions.
47
+16%
How Local Radar moves
Free Snapshot - Fast Audit - Fix Sprint.
Start with enough signal to make the next decision. Pay for deeper review only when the opportunity is worth sharpening. Move into implementation only after facts, claims, and access are approved.
Start here01
Free Snapshot
A lightweight look at where local demand may be leaking before a homeowner calls.
View pathHuman-reviewed02
Fast Audit
A deeper review with annotated evidence, confidence labels, and a first-fix queue when there is enough signal.
View pathAfter approval03
Fix Sprint
Approved improvements move into copy, service pages, proof modules, tracking, or implementation support.
View pathEvidence confidence
The product is the evidence plus the approval gate.
Local Radar should make the line between observed, directional, and owner-approved information obvious before any fix or public-facing change happens.
Confidence labels
Separate verified facts from directional opportunities and anything still needing owner confirmation.
Owner gates
Claims, access, publishing, outreach, and paid actions stay blocked until explicitly approved.
Proof binder
Every recommendation needs an evidence object.
The dashboard should not just say “fix this.” It should show the proof source, confidence state, approval need, and where the evidence will be reused.
12 snippets
Review proof
Owner approval needed before quoting exact language.
8 facts
Maps/profile facts
Service-area and category claims need source confirmation.
6 captures
Website screenshots
Homepage, service page, form, CTA, proof, and footer paths.
5 rows
Competitor examples
Only anonymized patterns are visible in the public sample.
Gap scorecard
Where demand is likely leaking.
Maps visibility
Needs proof routing
61
Profile and category fit look directionally useful, but call paths and service intent need review.
Search intent
Strong opportunity
74
Repair and replacement searches justify separate pages instead of one broad service surface.
Website conversion
Leaking
52
Mobile visitors need a faster call/request path and clearer trust proof near CTAs.
Proof usage
Underused
48
Reviews, years in business, and work examples should sit closer to decision moments.
Tracking readiness
Not measurable
35
Calls, forms, and page intent need tracking before scaling content or traffic.
How the user reads it
A workflow surface, not an outreach packet.
1
Intake
Capture business, market, service focus, and growth constraint.
2
Gap scan
Score Maps, search, website, proof, conversion, and tracking signals.
3
Dashboard
Show owner-safe gaps, evidence confidence, and first fix queue.
4
Review
Owner approves facts, claims, access, and publishing boundaries.
5
Fix sprint
Implement the approved P1 changes and measure calls/forms by intent.
Measurement plan
Analytics are scoped before the first fix ships.
Use privacy-safe custom events only. Do not track names, emails, phone numbers, form text, or raw owner data in event properties.
Repair call taps
Phone-first CTA should become the primary mobile event.
14
+22%
Estimate form starts
Replacement intent needs a separate estimate path.
6
-8%
Proof module views
Review language is useful but sits too far from decisions.
47
+16%
Fast Audit interest
Paid intent appears after the free snapshot explains locked depth.
4
New
EventMeaningPrivacy
call_cta_clickPrimary mobile phone actionNo PII
estimate_form_startHigh-ticket replacement intentNo PII
proof_module_viewTrust-proof engagementNo PII
fast_audit_interest$49 unlock demandNo PII
fix_sprint_interestImplementation handoff intentNo PII
Findings
Gaps with evidence and owner decisions attached.
The important product move: every recommendation carries a review requirement. That keeps Local Radar useful without becoming a public criticism page or a claim generator.
HighOwner review
Urgent repair visitors do not get a dominant phone-first path.
Evidence: Observed from mobile page structure and generic contact routing.
Decision needed: Approve emergency availability wording and service-area limits before publishing.
Likely fix: Create a repair-first hero/CTA path with sticky mobile call action and response expectation copy.
HighOwner review
Replacement buyers need a different estimate experience.
Evidence: Replacement intent is higher value but currently shares broad HVAC/service copy.
Decision needed: Confirm financing, warranty, install timeline, and offer claims.
Likely fix: Build a dedicated replacement estimate page with proof, FAQs, and request-estimate tracking.
MediumOwner review
Trust proof is present but not doing enough conversion work.
Evidence: Proof appears away from the highest-friction decision points.
Decision needed: Approve which reviews, credentials, photos, and tenure claims are safe to reuse.
Likely fix: Move verified proof modules next to the phone/request actions on priority pages.
MediumOwner review
Search and conversion work cannot be measured cleanly yet.
Evidence: Tracking events and source separation are not defined in the sample intake.
Decision needed: Choose analytics, call tracking, form ownership, and reporting cadence.
Likely fix: Add a small event taxonomy before traffic or content expansion.
Fix queue
The dashboard turns gaps into a first sprint.
PriorityFixImpactEffortNeeds
P1Repair call pathImpact: High impactEffort: Low effortNeeds: Owner copy approval
P1Replacement estimate pageImpact: High impactEffort: Medium effortNeeds: Offer/proof approval
P2Trust proof near CTAImpact: Medium impactEffort: Low effortNeeds: Verified proof assets
P2FAQ + schemaImpact: Medium impactEffort: Low effortNeeds: Approved facts
P2Call/form trackingImpact: Medium impactEffort: Medium effortNeeds: Analytics access